Web Analytics Certification

Including the Secret to Capitalizing on Analytics ebook.

I have been working in the digital marketing industry for 12 years, and in this course, I put together the knowledge and the experience that I have gained over these years.

I have taught 1000s of students & businesses how to master analytics and use it for their work and growth. 

You will learn how to:

  • Get started with Google Analytics.
  • How to setup Google Analytics 
  • How to customize Google Analytics to your business needs
  • How to read and analyze reports.
  • How to create actionable recommendations based on these reports.

Course curriculum

  1. 1

    • Welcome to the Course

    • About Your Instructor

    • Outline and Objectives

    • The Secret to Capitalizing on Analytics eBook
  2. 2

    • The importance of Analytics

    • Introduction to Google Analytics

    • Terms of Analytics
  3. 3

    • Google Analytics Account Structure

    • Quiz 1

    • Google Analytics Account Creation

    • Creating Google Analytics Using GTM

    • Quiz 2
  4. 4

    • Google Analytics Metrics and Dimension

    • Quiz 3

    • Google Analytics Reports & Dashboards

    • Google Analytics Audience Report

    • Google Analytics Acquisition Report

    • Behaviour Report

    • Conversion Report

    • Quiz 4

    • Quiz 5
  5. 5

    • Get Certified

    • Resources

Instructor(s)

3 X Founder | 4 X Best Selling Author | University Instructor | Head of Marketing Technology & Analytics

Tarek Riman

As Founder of Cap.TaiM, a full-service digital marketing agency, I have worked with 300+ agencies, SMBs and Fortune 500s, and hold 30+ certifications in digital marketing, including AdWords, Analytics, Bing, HubSpot, Woorank, Facebook & Hootsuite. I am passionate about growing businesses and organizations through the strategic use of digital marketing tools, technology and data. I have great respect for the power of digital and believe we are living in a truly exciting time where individuals and organizations at all levels can harness that power to do great things. My mission is to show the world what we’re capable of with a little understanding and a commitment to learning, trying, analyzing and trying again. In pursuing this mission, I also founded Montrealtips.com, with proceeds going to the UN Refugee Agency, Montreal Children's Hospital and other causes, and am also involved with NGOs & charities in Canada & worldwide. I am the bestselling author of "The Camino Within", "The Secret to Capitalizing on Analytics", "The SEO Way” and "A Beginners Guide to Paid Search Marketing", and am a regular contributor to the Huffington Post, Thrive Global & Social Media Today. As a speaker, workshop leader and university instructor, I teach and speak on topics such as Analytics for Businesses, SEO/SEM, Digital Marketing, WordPress, and Content Marketing.